How to Turn Your Self-Help Book Into an Information Product

If you’ve written a self-help book, then you’ll want to create an information product from that book.


Because that’s where the big money is (aside from speaking, coaching and consulting). More about that later.

What is an information product?

It’s basically the same information that’s in your existing self-help book but presented in different forms of media.

Back in the day when information products were sold by snail mail, these products would contain videos, audio tapes and spiral bound manuals. It was essentially the same information as a self-help book, but presented in a different way.

The beauty of the information product is that you can easily command hundreds of dollars versus your book—which, if you’re lucky, you can sell for a maximum of fifteen dollars.

I won’t get into the math here. I will save that for another blog post. But just know that you can make a lot more money with an information product than with just your self-help book. (And the reason why I stress self-help book is because you wouldn’t be able to sell a product with any other kind of book such as fiction or a biography. It just wouldn’t work.)

This post will give you some quick tips on how to turn your self-help book into an information product or what I like to call the “Total Package.”


Step 1: Analyzing Your Book

First, you’ll want to dissect your self-help book to see where you can break it up into different media.

Here are some ideas to get you started:

PDFs (Ink on paper)

  • PDFs (Chapters/Guides/Etc.)
  • Worksheets
  • Frameworks
  • Quizzes (self-evaluation)
  • Infographic (digital or printed poster)
  • Tip Sheets
  • Cards (flip cards app, recipes)
  • Templates
  • Transcriptions of video and audio
  • Step-by-step guides


Apps/Calculators (Interactive)

  • Calculators (App or Excel Spreadsheet)
  • Audios
  • Quiz (interactive app)
  • Cards (interactive flip cards app, recipes)
  • Slideshows (self-running,
  • Scenarios (budgeting spreadsheet or calculator)
  • Mobile/Desktop Apps



  • Live/Recorded Audio
  • Live Videos (i.e. you, talking head)
  • Explainer Video (animation)
  • Cards (flip cards app, recipes)
  • PowerPoint Presentations


As you can see, there is a lot of ways you can present your material. And that’s what makes an information product so powerful.

Your audience has many different ways they like to consume information, so the more ways you can present your information, the more likely you are to make sales of your information product.

Pick out 4 to 6 of those media types to use in your information product. So, for example, you could have:

  1. Worksheets
  2. Quizzes (self-evaluation)
  3. Cards (interactive flip cards app, recipes)
  4. Live recordings
  5. Voice over explainer video

If your self-help book is about Time Management, you will want to have some worksheets that your audience can fill out. This may be days of the week or hours in a day. However your book is currently presenting this information.

Once your user fills out the worksheets, you may present them with a quiz or test for self-evaluation.

And to further deepen the learning process, you may have an animated presentation that shows flash cards where your user can memorize key points.

To deepen the connection between you and your end user, you could have a series of videos of you that presents the material in a step by step manner with you guiding them every step of the way.

And finally, you can have an animated explainer video that acts as an introduction to your whole course material. (Now you may or may not want to call your product a “course.” That’s up to you.)


Step 2: Producing Your Product

Once you’ve decided on the materials, you’ll need to produce it. The best way is to NOT do it yourself. After all, you’re a writer, not a designer, a programmer or an video/audio editor. Save yourself the trouble and outsource all this stuff.

You can find some really great vendors who are absolute professionals on, and

Tim Ferriss wrote a great book (The Four Hour Workweek) on how to outsource a lot of your work.

This process of creating your own product can take several months, but it will be worth it because then you can put everything on auto-pilot.

During this process, you’ll want to work closely with your vendors. Just like your self-book, you’ll want to put the same amount of care into this as your book. You’ll want to have it professionally edited. You’ll want to have great design and have it look professional.

Make sure you find competent people to produce your elements. Don’t skimp on this. And don’t try to get someone to do something they are not equipped to do. In other words, a graphic designer who is great at creating infographics may not know how to create a really intriguing book cover.


Step 3: Putting it all together

Once you put all the pieces together, you’ll want to decide how you want to present it to your audience. While this blog post is much too brief to go into all the details, you’ll want to consider the following:

  • Membership program vs. downloadable product
  • Hosting your product
  • Shopping cart
  • Marketing and advertising

To learn more about how you can develop your information product, so you can make $12,000 / month in passive income, check out this Free Webinar:

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